Dançar Marketing played an important role in the development of sponsorship policy and in the fulfillment of marketing actions and strategies that strengthened Vale’s presence in international territory between 2001 and 2005.

Held in renowned New York locations, Vale Day was a series of events which led exclusive performances by great Brazilian artists to the United States. Pianist Marcelo Bratke and Charanga Group performed at the legendary Carnegie Hall while Milton Nascimento and the band Tambores de Minas led the audience at Jazz at Lincoln Center to a spectacular show that allied Brazilian regionalism to the New York sophistication.

Dançar Marketing also organized the 37th edition of “Person of the Year”, a notorious award that, since 1970, acknowledges distinguished people who have contributed to the evolution of economic and trade relations between Brazil and the United States. At that opportunity, Roger Agnelli (former Vale’s CEO) was honored at a glamorous gala event at the Waldorf-Astoria Hotel in New York with the presence of prominent personalities from both countries.

 

 

NUMBERS

3 concerts performed

+ 12 artists engaged in

+ 2,000 audience

Grupo Charanga - Carnegie Hall, 2004
Marcelo Bratke - Carnegie Hall, 2004
Grupo Charanga - Carnegie Hall, 2004
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