FluiSP was created with the proposal of making art a communication tool to raise awareness of the society about water consumption. To endorse the cause, two great Brazilian musicians, Guilherme Arantes and Rodrigo Pitta, performed on the stage of the festival on December 2nd, 2017, at the Events Arena of Ibirapuera Park, in São Paulo.

The festival engages the public in actions of conscious consumption of water, presenting the importance of make a difference and transforming this scenario through music.