The partnership between Dançar Marketing and Andrea Bocelli began in 2009, rooted in a deep artistic connection that has resulted in emblematic projects bringing together music, emotion and large audiences in Brazil and abroad for nearly two decades.

The debut took place in São Paulo at Parque da Independência, gathering more than 90,000 people for a memorable concert featuring the Paraná Symphony Orchestra and the Philarmonia Choir, conducted by Maestro Eugene Kohn, with special guest appearances by Brazilian artists Toquinho and Ivete Sangalo. The same production was later presented in Rio de Janeiro at Arena Rio.

In the years that followed, the partnership reached major cities and cultural landmarks: in 2011, a concert for over 200,000 people in Praça da Estação, Belo Horizonte, celebrating FIAT’s 35th anniversary in Brazil; the transformation of the Jockey Club of São Paulo into an open-air opera arena; and a special concert for the inauguration of Eldorado Brasil’s new factory in Três Lagoas, Mato Grosso do Sul.

In 2016, Bocelli delivered a series of historic performances, including an exclusive concert for more than 100,000 people in front of the Basilica of Our Lady of Aparecida, marking the opening of the celebrations for the 300th anniversary of Brazil’s Patron Saint, broadcast by TV Cultura and its affiliates, as well as TV Aparecida. That same year, he also performed a benefit recital at Sala São Paulo, with box office proceeds donated to GRAAC (Support Group for Children and Adolescents with Cancer) and Santa Marcelina. Still in 2016, Andrea Bocelli performed at two major arenas: Allianz Parque (São Paulo) and Arena da Baixada (Curitiba), gathering more than 100,000 people. The tour featured the São Paulo State Youth Orchestra and Youth Choir, with guest artists including American violinist Caroline Campbell, Cuban soprano Maria Aleida, Brazilian singers Anitta, Paula Fernandes and Daniel, as well as Cisne Negro Ballet.

Dançar Marketing’s international collaboration with the tenor also stood out in 2018, with a celebration closing the centenary of the apparitions of Our Lady of Fatima, held at the Basilica of the Holy Trinity in Fatima, Portugal. Conducted by Italian maestro and pianist Carlo Bernini, the concert featured special guests Anastasiya Petryshak (Ukraine), Elizabeth Sombart (France) and Portuguese artist Ana Moura, and was composed entirely of sacred works. Later that year, Andrea Bocelli returned to Brazil with performances in Porto Alegre (Beira-Rio Stadium), Brasília (Mané Garrincha National Stadium) and São Paulo (Allianz Parque), featuring the Heliópolis Youth Orchestra and Coral da Gente from Instituto Baccarelli, with guest artists Larisa Martínez and Maria Rita, accompanied by Cisne Negro Ballet. The concerts were opened by CARisMA Guitar Duo.

In 2023, Dançar Marketing brought Andrea Bocelli to Lourdes, in southern France, for the project “Prayers for Life: a concert for families who lost loved ones during the pandemic.” Accompanied by French soprano Clara Barbier Serrano, Ukrainian violinist Anastasiya Petryshak, and the Orchestre de Pau Pays de Béarn & OPPB Choir, under the direction of Maestro Carlo Bernini, Bocelli performed a fully sacred repertoire in a free open-air concert in front of the Basilica of the Sanctuary of Our Lady of Lourdes, with global live streaming.

Andrea Bocelli returned to Brazil in 2024 for performances in Belo Horizonte (Mineirão Stadium), Brasília (Arena BRB Mané Garrincha), Rio de Janeiro (Fairmont Copacabana Hotel) and São Paulo (Allianz Parque). On this occasion, Matteo Bocelli joined his father, captivating Brazilian audiences in his first appearances in the country. Brazilian singer Sandy was the special guest, alongside American violinist Caroline Campbell, Romanian soprano Cristina Pasaroiu, and the São Paulo State Youth Orchestra and Choir, conducted by Maestro Carlo Bernini.

In 2025, the partnership reached a new milestone with the return of the world’s most beloved tenor to Brazil in a very special project: “Natal para o Bem.” A free open-air concert at Praça Charles Miller, in São Paulo, officially opened the city’s holiday season, featuring several Brazilian artists and Andrea Bocelli lighting the city’s Christmas tree. On the following two nights, Bocelli performed at Mercado Livre Arena Pacaembu, joined by Brazilian singer Sandy, Ukrainian violinist Rusanda Panfili, Ethiopian-born, Italian soprano Mariam Battistelli, and American singer Pia Toscano, under the direction of Maestro Carlo Bernini, leading the Theatro São Pedro Orchestra and the Orchestra and Choir of the São Paulo State School of Music – EMESP Tom Jobim.