A reference project in public education, the literary contest involved schools from all over Brazil, stimulating the habit of reading among students and contributing to the formation of educators. Pioneer, the platform has boosted the involvement of private sector institutions in education.
Based on important masterpieces of Brazilian literature, “Viagem Nestlé pela Literatura” (Nestlé Journey Through Literature) addresses the problem of functional illiteracy in a playful and enriching way.
100,000 schools attended
+ 500,000 children reached
+ 200,000 trained teachers
The teachers of each school encourage their students to participate, writing exercises and holding debates on current issues, through workshops proposed by the program. At the end of each edition, the best essays are awarded and great MPB artists have already led the party, such as Carlinhos Brown, Lenine, Zélia Duncan, Luciana Mello, besides the attendance of the Minister of Culture.