Series of exhibitions with an innovative concept, “Samsung Rock Exhibition” brings to the country the most prestigious exhibitions of international pop culture.

“Hear My Train a Comin’: Hendrix hits London” premiered the project, presenting to the Brazilian public the most creative period of greatest guitarist of all time, the legend: Jimi Hendrix.

“Nirvana: Taking Punk to the Masses” presented the 2nd edition of the project, going to Rio de Janeiro and São Paulo. The exhibition came to Brazil in 2017, the year of the 30th anniversary of the band that transformed the world of music and the year that Kurt Cobain was supposed to celebrate his 50th birthday. 

NUMBERS

+ 100 mil visitantes nas exposições

+R$54 millions spontaneous media

+ 200.000 mil menções na web

Shopping JK - São Paulo, 2014
Shopping JK - São Paulo, 2014
Zeca Camargo - Shopping JK - São Paulo, 2014
Cachorro Grande - Shopping JK - São Paulo, 2014
Mario Bertolotto e Ari Borger
Lounge Bienal Ibirapuera - São Paulo, 2017
Lounge Bienal Ibirapuera - São Paulo, 2017
Priscila Fantin - Museu Histórico Nacional - Rio de Janeiro, 2017
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