“Riachuelo Mostra Moda” (Riachuelo Fashion Show) was created to let the fans know about the 100 years of fashion history, showing a parallel between the advances and transformations in the clothing industry and the events of each era, presenting fashion as a language and form of cultural expression.
In a itinerant format, the exhibition took place in São Paulo, Campinas and Salvador, reaching more than 80,000 people and disseminating knowledge in an accessible way: all editions being offered by free admission to the public.
2 exhibitions in different cities
+ 80,000 audience
+ R$ 1.5 million spontaneous media