“HSBC Music Series” was created with the purpose of boosting the musical scene by bringing to the Brazilian stages acclaimed international music performances.
The project offered opportunities to the public to attend memorable presentations by renowned artists. In addition to promoting great high quality concerts, the project also provided excellent opportunities for institutional and relationship actions, strengthening the distance between the sponsor and its target audience.
6 concerts performed
+ 100 artists engaged in
+ 10,000 audience