Founded in 1982, Dançar Marketing Produções (Dançar Marketing Productions) emerged with the challenge of creating Dançar magazine. The recognition of its quality led the company to expand its performance for the implementation of some of the most important events in this environment, promoting culture and disseminating professionals, artists and their productions. With the growth of its representativeness in the cultural scene, the company expanded its activities, becoming a curator and director of festivals, tours, exhibitions and tailor-made/proprietary projects.
Gradually, the company held a prominent position in the country’s cultural scene participating in striking events such as Carlton Dance Festival, Hollywood Rock, Concertos de Vinólia and Free Jazz Festival.
The history of Dançar Marketing Comunicações (Dançar Marketing Communication) is directly linked to the beginning of the concept of cultural marketing in Brazil.
The company was the pioneer to execute large international and national shows open air with free admission, reinforcing its commitment to democratization and cultural dissemination.
In this hand, the institution has known remarkably to approximate major brands of the cultural universe and to conceive projects tailored to its clients, highlighting in the Brazilian artistic scenario.
Dançar Marketing group has all its projects and initiatives committed to social development, the democratization of culture and accessibility, considering arts and entertainment as powerful tools for transforming society.
Thus, in 2003 was created Dançar Comunidade (Dançar Community), which, shortly thereafter, became into Instituto Dançar (Dançar Institute). In addition to being the idealizer and producer of social projects, the institute also advises companies interested in benefiting the communities where they are based.
Established in 2001, Dançar Marketing Estados Unidos is the American branch of Dançar Marketing Group. It centralizes all international operations, such as artist’s hiring, project development and customer service outside Brazil.
Located in Los Angeles, the office is responsible for creation, production and holding of corporate events, social marketing, institutional promotion and brand promotion. The company’s curriculum presents successful projects, from fundraising to customer service for corporate clients, planning and holding events in the main locations around the world and filming for television programs.